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‘It Changed a Lot': Chicago Jeweler on How Pandemic Forced Her to Reimagine Her Business
For Alicia Goodwin and her jewelry business, the coronavirus pandemic meant reimagining in more ways than one.
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The Year Without Photoshoots: Chicago Jeweler Forced to Get Creative with Pandemic Promotions
Lingua Nigra largely depends on beautiful online publicity to display new and current pieces. Along with travel restrictions and travel fears, founder Alicia Goodwin found creative ways to keep her social media active and even bought an extra set of ears to help get the job done. After not being able to execute a photoshoot for new designs in...