Immersive Pop-up

The streaming and video game giants teamed up on May 26 and 27 to offer a “Stranger Things”-themed interactive pop-up in honor of the show’s season 4 premiere on Friday.

An interactive Stranger Things experience, put on in downtown Los Angeles by Netflix and Xbox in honor of the show’s season 4 premiere, allowed visitors to enter the Upside Down.

California Live’s Amber Pfister steps out of this world and into ‘Stranger Things,’ taking us along for the journey. The Glendale pop-up retail location is themed after the hit Netflix series, “Stranger Things” and is more of an immersive gallery than a store where you buy merch. This alternate universe was created by Mandi Sterling from VTProDesign and her team...

The immersive DTLA pop-up will have a retro ’60s vibe, at first glance, but some strange adventures, too.