• Kraft Heinz Jan 27

    Planters Pauses Mr. Peanut Funeral Ad Campaign After Kobe Bryant Death

    Kraft Heinz snack brand Planters is pausing paid advertising behind a campaign about the apparent death of its animated mascot, Mr. Peanut, after a helicopter crash Sunday killed nine people, including retired NBA superstar Kobe Bryant and his 13-year-old daughter Gianna. “We wanted you to know that we are saddened by this weekend’s news and Planters has paused all campaign activities, including...

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