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Watch the parade live on your browser by clicking here, or tapping the “Live TV” button on your mobile app, and logging in with your TV provider’s credentials. (Authentication required.) The Macy’s Thanksgiving Day Parade will return to its pre-pandemic form this year, with its route restored through Manhattan, high-flying helium balloons once again pulled by handlers and crowds welcomed back to...

The Macy’s Thanksgiving Day Parade started in 1924 as an event put on by Macy’s employees. It’s come a long way since then. NBCLX looks back at the history of the iconic holiday spectacle and how it has been shaped as our country changed. (By NBCLX contributor Michelle Park and producer Mackenzie Behm) Watch a special balloon inflation event LIVE...

The Macy’s Thanksgiving Day Parade will return to its pre-pandemic form this year, with its route restored through Manhattan, high-flying helium balloons once again pulled by handlers and crowds welcomed back to cheer them on. And Baby Yoda is joining the party for the first time. This year’s parade — the 95th annual — will snap back to form after bowing...

An Amazon billboard on the Macy’s building? Not if Macy’s has anything to say about it.

The balloons were in the sky and the marching bands took to the streets for the annual Macy’s Thanksgiving Day Parade on Thursday, but coronavirus restrictions meant it was without the throngs of people usually scrambling for a view.

The tree took to Twitter to defend itself.

While the ongoing pandemic has canceled or postponed many events, there are some annual traditions that will still take place — although with a new twist. One such event is the beloved Macy’s Thanksgiving Day Parade. Although we are used to seeing the masses come together to see the grandiose balloons making their way down the Macy’s Thanksgiving Day...

Macy’s said Santa Claus won’t be greeting kids at its flagship New York store this year due to the coronavirus, interrupting a holiday tradition started nearly 160 years ago.

Macy’s announced Thursday it is laying off 3,900 corporate jobs, or 3% of its total workforce, in a move to cut costs as its business has been hurt by the coronavirus pandemic.

It was another onslaught of bad news from America’s department store chains this week. And that likely will not be letting up anytime soon.  Luxury chain Neiman Marcus filed for Chapter 11 bankruptcy protection, while Lord & Taylor is reportedly looking to liquidate its stores as soon as they are able to reopen again. Nordstrom said it is permanently closing 16...

Macy’s, Kohl’s and Gap Inc. all said Monday they will stop paying tens of thousands of employees who were thrown out of work when the chains temporarily closed their stores and sales collapsed as a result of the pandemic.

Gap is the latest retailer to dip its toes into the secondhand apparel market, following the lead of Macy’s, Nordstrom and others, in a bid to stay relevant in an industry shaken by changing consumer tastes.

Macy’s announced they will be shuttering 125 stores over the next three years, exiting struggling malls and focusing on building smaller stores in strip centers.

Stuck in a sales slump, Macy’s is shrinking to grow. The department store chain announced Tuesday it plans to shut 125 stores over the next three years and slash about 2,000 corporate jobs, as it closes its Cincinnati headquarters and tech offices in San Francisco. Macy’s said it plans to exit weaker shopping malls, and instead shift its focus toward…