Golden Egg-citement - NBC Southern California

Golden Egg-citement

Facebook and Twitter used to find prize egg

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    Lindsay Miller via Twitpic
    Lindsay Miller's golden egg found in Los Angeles. The picture was posted on Twitpic.

    It's a traditional Easter egg hunt with a modern twist.

    A posh Dallas hotel, planted several golden eggs in different American cities and gave clues via social networks to find the prize.

    In Los Angeles, the golden egg was discovered at the SLS Hotel by Lindsay Miller, who posted a picture of the egg as proof on Twitter before rushing back to work.

    "The winner in LA will receive a two night stay in the Joule Hotel suite, dinner for two at the Charlie Palmer restaurant and breakfast in bed," said Kristin Walker, marketing manager of the Joule.

    Golden Egg Found in LA

    [LA] Golden Egg Found in LA
    Hotel Easter Egg Hunt lands Los Angeles two night stay in posh Dallas hotel.
    (Published Tuesday, March 30, 2010)

    The marketing gimmick attracted more than 1,700 followers to the hotel's Twitter page. Clues were given through out the day via tweets and Facebook status updates. Followers tried to use the clues to find the eggs stashed in bushes, trees and buildings.

    Nearly all of the eggs have been found, with the exception of the egg hidden in Houston. Walker said it appears someone stole the egg, not knowing it was part of the golden egg hunt.

    "We want to make sure that someone can claim an egg at the end. It's going to be a little investigation behind that one. So more to come, Walker said.

    Once the winners get to the Joule hotel in Dallas, they'll witness a remarkable act of architecture with the tenth-floor swimming pool, literally hanging over the building, and then, the social media interaction continues.

    "We like to utilize social media as well so we can interact with our guests and get to know them," said Walker.

    This is the first the hotel put on the golden egg hunt and Walker said it won't be the last.