Beckham's Bottom Brings In Dough Published Oct 12, 2009 at 4:29 PM | Updated at 4:45 PM PDT on Oct 12, 2009
MILAN, ITALY - DECEMBER 19: People walking in the underground pass a poster featuring David Beckham modeling underwear in the latest Emporio Armani campaign on December 19, 2008 in Milan, Italy. It is anticipated that Victoria Beckham will visit to the city this weekend along with husband David Beckham, when he will attend the official AC Milan press conference announcing his loan to the soccer club from Los Angeles Galaxy in January. (Photo by Vittorio Zunino Celotto/Getty Images)
Phew! With David Beckham in their ads, Emporio Armani Underwear's sales more than doubled last year to over $30M.
He's decided not to renew his contract with them when it expires this year, and is said to be looking to create his own Beckham-branded line of men's underwear. We are just going to start running this photo on every story from now on. Any objections? [WWD]
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