Eyes Advertise "Twilight" DVD in the UK - NBC Southern California

Eyes Advertise "Twilight" DVD in the UK



    Be the Toast of the Breeders’ Cup
    E1 Entertainment
    Vampire, don't bite; we see that you want us to know about the new "Twilight" DVD, by the look in your eyes

    When you live in Los Angeles, home to ads that are famously the size of a small skyscraper, a very, very tiny ad shouldn't catch the eye. And catch the eye we do mean, too: Notcot reports that E1 Entertainment in Britain has created a contact lens promoting the release of "Twilight" on DVD & Blu-Ray in the United Kingdom. Models are donning the wee, golden-hued circles and strutting about, making eye contact with potential Edward-and-Bella fans. Creepy. In the best sense.

    Why are we transfixed by these "eye-verts"? Well, maybe we've been living under a rock, but we've yet to see a contact lens with writing. We've seen the Marilyn Mansons, the tiger eyes, the whited-out ghosty looks, which are all fairly striking, but something about words on an eye feels deeply unsettling. And that works here, because "Twilight" is a movie about vampires (just in case you too have been living under a rock, and if so, welcome to the neighborhood!).

    Vampires with golden eyes, we might add. And we're wondering what is next on the advertising frontier. Probably holograms promoting a new movie containing holograms. Yes, definitely holograms will be up next. Talking holograms.