Local Fave Makes Bon Appétit Cover - NBC Southern California

Local Fave Makes Bon Appétit Cover

A favorite cafe goes national.



    Local Fave Makes Bon Appétit Cover
    Bon Appétit
    The short rib sandwich from Joan's on Third is the February 2010 cover star at Bon Appétit.

    Call it the tasty tristesse.

    The meal-based melancholy. The let-down feeling one briefly gets when they spy a dish on a national magazine cover, a dish they know they'll not sample any time soon.

    Because that dish is made by a father-and-son-run, two-stool cafe in the northern Adirondacks. And you're here, in distinctly non-Adirondacky Los Angeles, lusting over the food in the photos.

    Sweet relief is ahead, photo-lusters: Look upon the cover of the February issue of Bon Appétit and admire the glisten-y short rib sandwich fantasia that you -- yes you -- could be eating today, if you so choose.

    Those short ribs aren't sizzling in some distant time zone. They're made by Joan's on Third.

    If you're a Joan's joneser, and so many are, we've got a nice anecdote for you, direct from Bon Appétit editor Barbara Fairchild. "I knew that the magazine was going to hit the newsstand in about ten days, and knowing our readers I suspected that people would come in and start asking for "the sandwich on the cover of Bon Appétit," says Ms. Fairchild. 

    She continues. "So I wanted to give Joan a heads-up that this would probably happen. When I showed it to her, she jumped up from the table, said she had to go "take a moment," and then came back a minute later with tears in her eyes. I thought she would be happy, but I never expected THAT."

    A sweet story, plus savory short rib sandwiches, plus a local, loyalty-garnering restaurant. Morning officially de-grouched. Stomach rumbling. Now we're thinking we'll buy the issue and read it at Joan's, just to be fully meta about our meal.