Mondo H&M Bows at FIGat7th

Opening day giveaways are in store for the downtown mega shop.

Change can be read on the winds of commerce and neighborhood revitalization in myriad ways.

But there's a place where those winds are frequently read in the way that tea leaves might be: downtown Los Angeles. A new grocery store debuts, or restaurant, and locals discuss how the addition might enhance or impact a particular block.

It's a good conversation, for sure, and it isn't ending any time soon.

FIGat7th, the shopping-and-foodie spot located at, well, Figueroa and 7th Street, is one place where the change breeze has been blowing mightily in recent months. Fresh additions like CityTarget and City Tavern has made the corner thrum with people wanting to check out what's new, for sure, but the thrumming reached peak thrum-o-sity on May 1.

How? And why? Two letters and an ampersand can answer all of your questions: H&M.

The Swedish retailer, which has shops dotting the SoCal shopper landscape, is making a sartorial stand in downtown Los Angeles, with a new 32,000-square foot clothing-and-accessories-packed space. (The LA Times reports that the average U.S. H&M is "between 20,000 and 25,000 feet.")

But the lower-priced trendy togs won't be the only thing drawing lookie-loos, at least at first: FIGat7th reports that "(g)iveaways up to $300 for the first 300 shoppers!" is part of the opening day celebrations.

Nice. Might you score a pair of hipster sunglasses for summer? A neon hued scarf? Both? 

A Zara is on the way soon, too, for FIGat7th, which might just make it the most clothing-horsey corner in all of Southern California. The winds of change and commerce are certainly rolling through that particular downtown intersection, it's true, with a fresh intensity.

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