New Britney Spears Experience to Pop up at 3rd and Fairfax

The 30,000-square-foot space will boast a bevy of rooms themed to the star's music.

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The Zone
The Zone, an "Ultimate Britney Spears Fan Experience," will open near The Grove in late January 2020.
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The Zone, an "Ultimate Britney Spears Fan Experience," will open near The Grove in late January 2020.
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Tickets to the immersive space go on sale on Friday, Nov. 1 at 11 a.m. Pacific.
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"Upon entrance, guests will experience shareable moments and first-of-a-kind exhibits in 10 rooms based on Spears’ most memorable music videos—including a “Britney High” from “…Baby One More Time,” a journey to Mars for “Oops…I Did it Again,” and a custom commercial airline attraction from “Toxic,” complete with interactive content on the windows and user-controlled activations..."
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A look at the "Toxic" theming. Once guests have completed their visit, there's a retail store with merchandise inspired by the pop-up.
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Is this your chance to finally pass through the screen and enter the elaborately designed world of a music video? Britney buffs, prepare to visit The Zone this January.
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