Starry names gather tonight for the official launch of Beverly Hills' newest place to hob-nob: The SLS Hotel. SLS is the first in the new Luxury Collection of hotels the brand has planned, claiming to "rethink every aspect of the luxury hotel concept."
The Look: In-demand designer Philippe Starck crafted the luxe space, open and modern but with warm nooks and crannies built for gossipy, martini-holding hipster huddles.
The Vibe: Exclusive. Before "that's what they all say" crosses your mind, consider the separate entrances for guests and the public. They mean business.
The Lure: Gift shops and continental breakfasts? Shame on you. SLS has The Bazaar, an "indoor piazza" filled with delicacy-laden food, and a retail area they're calling a "shop without walls" (A hallway? A really big kiosk?). At the heart of The Bazaar is Bar Centro, serving highly imaginative cocktails whipped and emulsified into lip-smacking modernity.
The Celebs: Salma Hayek, Amanda Bynes, Bill Maher (guys, keep your girlfriends close), Jared Leto, Jermaine Dupri and Randy Jackson are just a few of the guests who will toast the new hotspot. Retro-swank Pink Martini performs.
No invitation? After today The Bazaar is open to the public. Gotta get a room? Snag special grand-opening savings.