We love a wedding-gown extravaganza -- the mountains of tulle and lace and twinkly beadage -- but we really love it when it is for a good cause. The Charity Wedding Gown Sale, on now at the Hyatt Regency in Century Plaza, is part of the Brides Against Breast Cancer National Tour; money raised goes to grant wishes to people after they've received the diagnosis.
Priced under $800 for the most part (note that the couture stuff is marked from 25-75 percent off), the dresses have been donated from a bevy of sources, including individuals and designers, as well as the folks who make 'em and sell them. Some of the ivory-and-champagne frocks are priced at $99. Considering the price tags of many nuptial parties nowadays, finding a dress on the cheap is positively brag-worthy.
While over half the gowns donated are new, the dresses donated by individuals would surely catch our eye. The idea that a bride could say her "I dos" in a gown another woman spent her happy day is very appealing. Karmic, almost. We think there's a bit of magic to be had in wearing something that's been worn before, and there's definite magic when the cash paid for the gown goes to help so many people.
Charity Wedding Gown Sale/Brides Against Breast Cancer National Tour
Monday, October 27-Wednesday, October 29
Power Hours Preview, Monday, October 27, 12-4PM, $20
General Sale: Monday 5-9PM, Tuesday 12-9PM, Wednesday 10AM-5PM (Free)
Hyatt Regency Century Plaza, 2025 Avenue of the Stars, Los Angeles