Minoo Hersini and Lois Rosenthal of Sioloonim hosted an intimate gathering on the rooftop of the The Chamberlain Hotel for the launch of their luxe women’s only white shirt collection. Targeted towards a more mature audience, the designs keep the wearability in mind, but add some interesting details like soft ruffled organza straps on a cotton tank/tunic, or the wide onset of a short sleeve on a blouse. As you’d expect the fabrics are superb (from Italy, Japan and Switzerland), and you can’t say that these ladies don’t pay attention to detail: each shirt comes with a protective facemask so as to keep your make-up where it belongs when dressing.
· LA Fashion Week [Racked Archives]
—Photos by Christina von Messling
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