We get a peek at the new Rock & Republic boutique via this rendering from Style File, in which we learn that the premium denim label is not only opening on Robertson in December, but also in Las Vegas, with a third boutique landing in Soho in spring '09.
Rock & Republic president Andrea Bernholtz also reveals the label's plans for serious growth: “We’re launching a swimwear collaboration with Maria Buccellati, and pet accessories…I mean...what we see is a Rock & Republic lifestyle, and all the ways we can interpret that for consumers. The sky’s the limit," which includes ideas of “Private air travel, boutique hotels.”
As far as its upcoming retail presence, Berhholtz tells the blog it will help shoppers see the brand as more than jeans with its other products highlighted: “They walk in, they see it, they get it...We’re not just another L.A. denim brand. We’re the people who bring the cool.”
· the new republic: L.A.’s jean queen has bold plans for her brand [Style File/Style.com]For more stories from Racked LA, go to la.racked.com.
