That's how one reporter described the iPhone 3G S's debut. That's probably the best way to put it. Yes, even in today's recssionary times, a new -- even just sorta new -- iPhone is still something to get excited about, and plenty of people are shelling out $199-$299 to get their hands on one. But the S isn't going to be anywhere near the game-changer that the original iPhone was, and the public seems resigned to that.
But let's also give credit to Apple and AT&T, the companeis hawking iPhones. By encouraging preorders instead of day-of-release purchases, they surrendered the attendant publicity from around-the-block lines. It may not make for sensational stories, but it sure is an easier day for all involved.
When I posted a "Who's buying an iPhone" query this morning on Twitter, almost every response I got was "Yes, can't wait. So glad that I don't have to leave my house." Or, "It's on the way to my house right now, being driven to me by a truck." Now, that's service. Sitting at home, waiting for your new phone to arrive. Kind of reminds me of the Harry Potter books. If you preordered on Amazon.com, they were delivered to your door. No waiting in line, missing work, being the guy on the news with the scruffy two-day-old beard so you could get the latest must-have earlier than your coworker.
It's all so civilized, really. Good for those of you who preordered, and good for Apple and AT&T for making it happen.