Find Cool Merch, Treats at the Hello Kitty Cafe Truck

The popular on-wheels experience is rolling for San Diego on Jan. 6.

HELLO KITTY, that enduring and enchanting Sanrio superstar, has been seen quite a lot around California in recent years, from her huge exhibition at the Japanese American National Museum in Los Angeles a few years back to her recent fall and holiday appearances at Tanaka Farms in Irvine. But her fans still are seeking more, more sweetness, more cuteness, more desserts, and more items that boast the icon's image. And while there has been quite a bit of Sanrio-style magic in our region as of late, locating where Hello Kitty merchandise and goodies will appear next can sometimes present a delightful challenge to those who do love their bow-topped items. But if you keep tabs on where the Hello Kitty Cafe Truck will pop up, or, rather, roll by, then you'll have a solid notion where you can go to purchase your stainless steel Hello Kitty thermal bottles, and keychains, and boxed cookie sets, and perhaps some of the other items you'd hoped to find in your stocking. And, as it turns out, the truck is headed for San Diego on...

SATURDAY, JAN. 6: Fashion Valley Mall at 7007 Friars Road is the spot, 10 a.m. to 8 p.m. are the hours, and several "limited-edition collectibles and edibles" will be for sale. It's just a one-day visit, so make sure you stop by if you want to pick up a new bow-shaped water bottle, one that's been "newly designed" (surely you'll be the talk of your Hello Kitty-obsessed pals once you pull that out at the next hike). For details, visit the Hello Kitty Cafe Truck Facebook page. And keep on the lookout: Culver City, Oxnard, and Valencia are all on the truck's January 2018 itinerary.

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