August 6, 2009 2:54 pm Highway 101 Becomes the Tech Industry's Madison Avenue What does the tech industry do when it needs its own attention? It turns to the one place it knows tech workers will be trapped: In their cars. US & World Videos 3:11 Ryan Gosling skips darker film roles because of Eva Mendes and daughters 2:15 Prince William and Kate Middleton ‘going through hell,' friend claims (report) 8:01 Lady Gaga's outfit changes, Rihanna's bold looks and more iconic Met Gala moments 2:48 Taylor Swift fans react to Jake Gyllenhaal and Sabrina Carpenter's ‘SNL' appearance 2:05 Whoopi Goldberg reveals who will inherit her fortune