Medina joined NBC4 in 2006 and is one of the station’s most prolific social networkers. He’s also highly engaged with viewers on Facebook, Instagram, and Twitter. He uses his news stories across multiple social media platforms in both the digital sphere and on television. He is also known for leveraging the ‘second screen’ experience by encouraging the station’s viewers to engage on social media.
Medina joined NBC4 as an anchor and manager of “News Raw,” a news show that aired on the station’s digital channel, which focused on hyper local news coverage, culture, technology and social media. Coincidentally, Facebook and Twitter were taking off around the same time and Medina used these social media outlets to offer content that he reported on NBC4.
Prior to joining NBC4, Medina was a general assignment reporter for KSTP-TV in Minneapolis, KPNX-TV in Phoenix, and NBC television affiliates, KOB-TV in Albuquerque, and KTSM in El Paso.
Medina is the Interim Executive Director of CCNMA, Latino Journalists of California. He is a member of the National Lesbian and Gay Journalist Association and the Native American Journalists Association. Medina served as president of the National Association of Hispanic Journalists and also served as secretary of UNITY Journalists for Diversity. He a prolific painter and enjoys writing poetry about the Latino experience.
Medina graduated from New Mexico State University with a degree in Broadcast Journalism and speaks Spanish fluently.