"Hit-and-Run Pricing" Aims to Snare Shoppers | NBC Southern California

"Hit-and-Run Pricing" Aims to Snare Shoppers

Online retailers can change their prices at will in an effort to grab shoppers who care about costs and those who are less price sensitive, says Anthony Dukes, USC marketing professor. The technique has been dubbed "hit-and-run pricing." Ana Garcia reports for the NBC4 News at 5 p.m. on Dec. 20, 2012.

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