Kanye, Adidas Expand Partnership for Clothing Line - NBC Southern California

Kanye, Adidas Expand Partnership for Clothing Line

The sportswear company announced the collaboration Wednesday, describing it as the most significant partnership created between a non-athlete and an athletic brand

    processing...

    NEWSLETTERS

    5 Must-See Holiday Light Displays in LA
    Getty Images for Yeezy Season 3, File
    Kanye West attends the "Kanye West Yeezy Season 3" show at Madison Square Garden on February 11, 2016, in New York City.

    Singer Kanye West and Adidas are expanding their partnership that began almost two years ago with retail hubs for his Yeezy products and additional sportswear designs.

    The sportswear company announced the collaboration Wednesday, describing it as the most significant partnership created between a non-athlete and an athletic brand.

    Along with West, a team based at the company's Portland, Oregon, offices will lead the creation of new Yeezy products. Retail stores will serve as hubs for the new products. They will also introduce performance designs to offer options for both street wear and sportswear.

    The partnership illustrates "that anyone with a dream can dream without limitations," West said in a statement.

    Golden Globes' Best Actor, Motion Picture Drama Nominations

    [NATL] Golden Globes' Best Actor, Motion Picture Drama Nominations

    Take a peek at the 2018 Golden Globes nominations for best actor in a motion picture drama.

    (Published Friday, Dec. 15, 2017)

    He launched his Yeezy Boost shoe line for Adidas Originals in February 2015.