Per Drugstorenews.com, "The products were priced at the high end of what a local retailer would sell them for so as not to undercut any drug or mass retailers. The manufacturer stressed that it opened the stores not to become a retailer, but to learn more about its shoppers." Weird market research experiments aside, you can still find L'Oreal products just about everywhere, so we suppose it's not such a great loss. [Drugstorenews.com]
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