Facebook will kill off at least 10 startups when it begins its social gifting feature, but should anyone be sad about that?
There are several of these social gifting startups: Wrapp, Giftly, Giftivo, Giftdish, Gifthit, GiftSimple, GiftDrop, DropGifts, YouGift, Ziftit, Let’s Gift It, according to PandoDaily. And all are tied to Facebook in some way.
But why the heck would anyone use these when Facebook itself will offer ways to send gifts to those on your friend list? That's the rub, and why many of these startups -- who received some serious investment -- should know their days are numbered.