Playboy to Bring Back Nude Pictorials - NBC Southern California

Playboy to Bring Back Nude Pictorials

The decision comes just under a year after the policy was put in place

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    NEWSLETTERS

    Playboy to Bring Back Nude Pictorials
    Playboy Enterprises, Inc./AP
    Playboy Magazine unveiled the cover for its March 2016 issue, the first non-nude edition of the magazine in its history. In February 2017, Playboy announced it will bring back nudity to its magazine just a year after the company ditched its non-nude policy.

    Playboy will once again feature nude women in its magazine, CNBC reports.

    The magazine decided last year to keep its models clothed in an effort to appeal to mainstream readers and advertisers. The first issue following the decision saw a 55.5 percent increase in advertising compared to the issue from the year before.

    But after just one year, the company decided to reverse the no-nude policy. And the March/April issue of the cover features a headline appropriate for the announcement: "Naked is normal."

    Chief Creative Officer Cooper Hefner said the way the magazine portrayed nudity was dated, but that removing it entirely was a mistake.

    "Nudity was never the problem because nudity isn’t a problem," he said on Twitter Monday, adding that the company is "taking our identity back."