A major Hollywood studio is accused of deceiving millions of fans and the government is cracking down because of it.
The Federal Trade Commission says Warner Brothers Home Entertainment misled consumers by failing to clearly disclose it paid popular online "influencers" thousands of dollars to post positive reviews of one of its video games.
Earlier this year, the NBC4 I-Team uncovered many social media personalities aren't properly disclosing the fact that they're being paid to endorse products.
Under a proposed FTC order announced Monday, Warner Brothers is barred from failing to make such disclosures in the future.
Failure to comply could result in thousands of dollars in fines. Warner Brothers has settled the charges.
A company spokeswoman told the I-Team Monday that "Warner Bros. Home Entertainment always strives to be transparent with our customers and fans when working with social influencers, and we are committed to complying with the related ftc guidelines."
