GOOD-SMELLING GROUND: Demeter Fragrance is a company known for an unusual whiff. Leather. Fireplace. Hot Toddy. And the sprays really smell like the thing they claim to be spraying. Which is why we've always held a sweet spot for Dirt. It really smells like fresh dirt, a bit moist. And now we learn from Dirt's page that it isn't just any dirt that inspires the scent, but Pennsylvania farm dirt. Interesting. And specific. EAU DE EARTH DAY: There are many planet-reminiscent smells around, but dirt is up there for us. A one-ounce spray is $20.