BOOK BEAUTIFUL: You know when you're in a thrift store and you come across a slightly tattered book you fear will never be read again. There's a melancholy there, but Novel Brand has found a novel way to address the situation. Transform a book into art -- well, a new kind of art. Is that a heart hidden in the pages? Should you display it on your most prominent shelf? Yes and yes. THE BOOK IS STILL READABLE, TOO: Because the pages are folded, not cut. Novel Brand is based in LA. The Folded Heart is $32.