We've been waiting patiently all week, and the big day is finally here.
It's Pinkberry Friday, meaning between 5 p.m. and 9 p.m., frozen yogurt lovers can get a free cups of swirly goodness.
The promotion is to show off the new summer favors: coconut and passionfruit.
Pinkberry Friday comes with a while-supplies-last asterisk, so be sure to get there early. Once word gets out about free Pinkberry, the lines may be unbearable.
Check out local Pinkberry locations at pinkberry.com.