We're live at the Beverly Center H&M and at the Sunset Boulevard H&M, tracking the progress of the Comme des Garcons for H&M launch. Will there be mayhem? Enough merch? We'll see...Below, the scene at the Beverly Center. For Racked NY coverage, check here and here.
7:05am Racked Correspondent #1: Not too bad. Someone did bring a lawnchair and a sleeping bag. Ok they are letting us in [the mall]!
7:10am Racked Correspondent #1: They are not letting us in yet. Hopefully soon.
7:42am Racked Correspondent #2: "By the time I get off my shift I'll be in line myself" - sassy security guard. Line is about twenty deep. Guard is saying fifteen mins before they let us in the mall.
7:44am Racked Correspondent #1: We are in and waiting outside store. Hoping they let us in a tad early.
7:46am Racked Correspondent #2: Some girl tried to get inside the mall and wait outside H&M, she was promptly escorted outside to wait with the rest of us. Cheaters never prosper.
7:53am Racked Correspondent #2: They just escorted ten [more] people in into the mall.
7:58am Racked Correspondent #2: Ten more people just lined up, putting the over all total at about thirty. I don't get why only ten were allowed inside. There's a guy by the entrance with some camping equipment. I can't tell if he's waiting or homeless.
8:06am Racked Correspondent #2: They just let six more in, random number esp because the 7th in line was with his sisters (shoppers 4 5 and 6) and they made them split up!
8:14am Racked Correspondent #2: I'm in! Another line...The line wraps around the entire front of the store. I'd guess over 50.
8:19am Racked Correspondent #2: It looks like people who are just showing up now inside the mall are being allowed to wait in line even though there are twenty or so still waiting outside. Not cool, I wonder if that's what happened to me.
8:27am Racked Correspondent #2: So the ladies that got into the mall line w/o waiting outside were moved to a seperate line because the security said there were people waiting outside longer who were tenchnically before them, which was completely fair. The lady said something about the infant she had which was why they weren't outside. Using your baby to avoid sale lines? I can't decide if that's evil or brilliant.For more stories from Racked LA, go to la.racked.com.