Text H4H to 41444: NBC4 and Telemundo 52's Annual Help for the Hungry Campaign Kicks Off to Fight Hunger and Support Local Food Banks

Stations will raise awareness and funds to support regional food banks in Southern California and provide meals to families this holiday season

NBCUniversal Media, LLC

NBC4 and Telemundo 52's Help for the Hungry sixth annual campaign returns from November 20 through December 31, 2023 to support local food banks and help provide meals to families in need throughout Southern California.  Viewers can support the fight against hunger and donate any amount by texting H4H to 41444 or in person at their neighborhood Ralphs and Food 4 Less supermarkets.  A QR code will also appear on screen during newscasts to give viewers another option to donate.

One hundred percent of donations collected will go directly to regional food banks and local food pantries in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties including Los Angeles Food Bank, Second Harvest Orange County, Feeding America Inland Empire, Food Share Ventura County, and Foodbank of Southern California.

Community members received food and toys at NBC4 and Telemundo 52's Help for the Hungry food pantry in East Los Angeles on Friday, Dec. 15, 2023.

The stations partnered with the Eastmont Community Center to host a food pantry on Friday, December 15 from 10 a.m. to 1 p.m. at 701 Hoefner Ave, Los Angeles, CA 90022. The event had support from Los Angeles Foodbank, Goya Foods, Ralphs, and Food 4 Less among other partners who helped distribute food.

Since 2018, the stations’ campaign has raised more than $2.5 million in donations and helped provide more than 10 million meals across Southern California.

Throughout the campaign, both news outlets will report stories on the morning shows, mid-day newscasts and streaming channels. Audiences can watch NBC4 on Today in LA from 4 a.m. to 7 a.m., and newscasts at 11 a.m., 3 p.m. 4 p.m., 5 p.m., 6 p.m., 7 p.m., and 11 p.m. On Telemundo 52, tune-in to Noticiero Telemundo 52 morning newscasts at 5 a.m. and 6 a.m., Noticiero Telemundo 52 al Mediodía at 12 p.m., and evening newscasts at 5 p.m., 5:30 p.m. 6 p.m. and 11 p.m.

Viewers can also catch the news on multiple digital platforms from anywhere including the free NBCLA and Telemundo 52 apps on streaming platforms Apple TV, Amazon Fire TV, Roku, and Samsung TV Plus. NBC4 is also a dedicated news channel on Peacock, NBCUniversal’s streaming service.


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To make make a donation of any amount, click here. Follow @nbcla and @telemundo52 on all social media platforms for ongoing updates.

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