Ford has picked a peculiar day to unveil its reborn Bronco SUV — July 9, O.J. Simpson's birthday.
Simpson has been indelibly linked to the car since police pursued him in a white Bronco on Los Angeles freeways on June 17, 1994 — a slow-speed chase that was viewed on national TV by 95 million people.
Simpson — whose full name is Orenthal James Simpson — was wanted in the slayings of ex-wife Nicole Brown Simpson and her friend, Ronald Goldman. He was acquitted the following year in one of the most closely watched murder trials in American history.
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The timing of the new Bronco's debut is “a pure coincidence,” Ford spokesman Mike Levine told NBC News.
for more on this story, go to NBC News.