Google Ventures is investing in a company that studies traffic congestion software and ways to alleviate it, according to reports.
Urban Engines was founded by ex-Googlers and a Stanford professor, so it definitely has some Silicon Valley times, according to TechCrunch. The company uses algorithms and data from public transit to study congestion patterns and can give solutions to cities and commuters. Data is taken from swiped cards or tokens on public transit and then used to determine crowding, wait times and congestion. Already the company has partnered with World Bank, Washington, D.C's Metro system and Sao Paolo, Brazil. The amount of the investment wasn't disclosed.
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