The iconic device's demise, anticipated by some last week, is greatly exaggerated.
The new iOS is faring well, too, with Apple reporting 25 million users now rocking the operating system.
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The first iPhone 4 was exclusive to AT&T for a period, and then migrated to Verizon, as well. This version adds Sprint as a carrier.
Apple intends to roll out the phone in 22 more countries by Halloween, too.
The company didn't give the device a facelift, but it amped up the guts signifcantly. With faster dual-core processors, upgraded cameras and better video -- not to mention the hypnotizing voice-activation software, Siri.
The new array of carriers and models of the phone means Apple can move up and down the consumer chain, with options for late- as well as early-adopters, and of varying income levels.