Well that took a minute: Jeremy Lin has joined Facebook. With a Timeline, no less. Lin had a prior presence on the social network, but it wasn't public.
The NBA phenom and former Palo Alto High School student joined 800 million other friends as of Monday, Feb. 20 -- probably to feed the growing interest in what has become a defining NBA story. As of this morning, about 64,000 people have subscribed to keep up with the Linsanity.
And the NBA's lockout-shoretened season could use the Linsanity to help it get through the abbreviated season.
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Lin has had his Twitter handle, @Jlin7, for a while longer than his Facebook presence(s).
Mashable reports that overall traffic to NYKnicks.com has grown 550 percent since Lin's arrival.