Shoppers hungry for Black Friday deals will now have more retailers to choose from this year.
Target announced it will open its doors on Thanksgiving.
The company is one of a handful of big box retailers that hope to cash in on eager consumers looking to take advantage of deep discounts instead of a turkey dinner.
Target’s doors will open at 6 p.m. on Nov. 26, following other big names like Macy’s and Sears. Toys R Us will lead the pack by opening its doors to shoppers at 5 p.m.
Wal-Mart and Kohl’s, which were both open on Thanksgiving last year, have yet to announce their store hours.
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While some are hoping their early shopping hours will boost sales, other retailers are giving employees a chance to stay away from the crowds by letting them stay home.
Clothing retailer H&M, which has opened on Thanksgiving in the past, said it will remain closed this year.
“H&M is announcing that U.S. stores will be closed on Thanksgiving Day to give store employees the opportunity to spend the holiday with friends and family,” a company press release said Monday.
REI said it will skip Black Friday entirely. According to its website, “the outdoors, and the website are always open.”