If you're looking for something to do this Memorial Day weekend, a new look into a campaign aims at getting more visitors to spend time in an unexpected place: the Los Angeles River.
From kayaking at the Glendale Narrows, bike riding on the paths and picnicking at a nearby park, a new public service announcement gives viewers a bird's-eye view of the possibilities along the LA River.
In the video, a computer-generated heron goes on a visual adventure over visitors using the 51-mile long stretch for recreational activities. The bird swoops over skateboarders, greets a pair practicing capoeria, and ends with a group of teens enjoying a dip in the water.
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The PSA was created by Women in Film in partnership with River L.A., an independent nonprofit by the City of Los Angeles created to support the revitalization of the Los Angeles River.
The nonprofit works to ensure plans for the Los Angeles River integrate design and infrastructure to bring people and nature together.
For more information, visit River LA.