Apple Pay failed to find immediate favor with LA shoppers when it launched Monday morning.
It is being billed as a game changer in the way people pay for things, but concerns about security have led to some holding off at the moment.
However, those that are using the system so far, in which a credit card’s information is stored on users’ iPhones and accessed by swiping it at the tills, have given it positive reviews.
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But Carol Drake, who was shopping at Whole Foods market in Glendale, isn’t quite convinced.
"I'm just not comfortable yet," she said.
Fellow customer Robert Pruitt, who is unable to use the system because he has a Samsung phone, wasn’t as concerned about privacy.
"I’m more concerned about the convenience than I am about someone taking my ID," he said. “I think it’s a great idea.”
The store’s manager, Linda Gutierrez, also believed it would benefit customers and businesses.
"Excited it’s a secure way for customers to pay for their purchases and we don’t have to deal with cards or cash or anything else," she said.
The new system got off to a bumpy start on the tech front, too. While stores were ready for it, iPhones weren't.
Apple Pay was only available with the iOS 8.1 download, and most did not get it until afternoon.
Once it is installed, users can swipe their phone at a vendor’s location and confirm transactions using a built-in fingerprint sensor.
The tech giant said it will take awhile before all users get the iOS rollout, and only iPhone 6 and 6-plus devices are equipped with the necessary communication system which makes transactions possible.
The Cupertino company also claims the system is one of the most secure out there, despite Google and Microsoft offering similar applications in their mobile operating systems.
When users pay in stores, the Device Account Number and a transaction security code are used to process the payment.
Neither Apple or the phone sends actual credit numbers to merchants.
They do say they receive anonymous transaction information like time and location of the transaction, which helps them improve Apple Pay.