Los Angeles Lakers forward LeBron James is about to sign a new endorsement deal with a beverage partner.
According to Front Office Sports, James is expected to sign a new sponsorship deal with PepsiCo after his 18-year deal with Coca-Cola expired last September.
According to the report, James is also expected to become the face of Mountain Dew and their new "Rise Energy" ad campaign.
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James first partnered with Coca-Cola in 2003 when he was 18 years old. He also signed long-term endorsement deals with Nike and Upper Deck at that time as well.
James has been the face of many campaigns for Coca-Cola products over the last 18 years. Most notably, James was featured in numerous Sprite campaigns, had his own flavor of Powerade, and was the face of a Coca-Cola marketing campaign alongside Yao Ming during the 2008 Beijing Olympics.
In 2015, the NBA replaced Coca-Cola with PepsiCo as its official food and beverage partner. It's possible that had something to do with both James and Coca-Cola agreeing to part ways back in September.
"LeBron's contract came up at a time when both he and The Coca-Cola Company were actively reviewing all of its resources to make sure it was investing in places that ensured long-term growth," a spokesperson for Coca-Cola told Front Office Sports. "After many discussions with LeBron and his team, we mutually agreed to part ways."
James is also a 10 percent owner of the Blaze Pizza chain which currently offers only Coca-Cola products. It's unknown if James' new deal with PepsiCo would mean integrating their products at the pizza chain which has more than 300 locations across the country.