This Friday is 11/11/11 and many couples are taking matrimonial advantage of this rare date.
Based in Burbank, "The Marrying Guy" Frank Woods is completely booked, performing three weddings that day.
"I could probably go on my computer and take some time to count, but I know I've had many hundreds of inquiries and I'm still getting inquiries," he said. "I'll bet you in the next two or three days that every day I come into my office, there's going to be a ton more."
Couples who booked their wedding on 11/11/11 are anticipating the end of the week.
High-school sweethearts Vanessa Argott and Gabriel Perez (pictured, below) are tying the knot several months earlier so they can get married on 11/11/11.
They got engaged May of last year and originally planned for a wedding in 2012, said Argott's mother, Rosemary Argott.
"One day, they came up to me and said 'we want to get married earlier in November because we think it's a lucky day,'" she said.
UCLA astronomer Matthew Malkan believes a lot of people who follow astrology and numbers do so just for fun and entertainment.
"What couples are going to say is 'everybody is going to remember where they were that day' and you won't forget to get your anniversary present either," he said.
Not everyone getting married planned receptions months in advance.
"I certainly hope that couples aren't just doing it totally on a whim. Just because of the date," Woods said. "I hope they're thinking about what they're doing."
Director of catering at the Sheraton Pasadena Hotel Kelly Murphy was anticipating many requests from couples interested in booking their wedding on 11/11/11, but did not receive any interests until last month.
"It's unusual because we normally book couples a year in advance and within the past 30 days, we had four or five interested couples, one of which is scheduled here (on Friday)," she said.
Los Angeles County Clerk offices will be closed on Friday in honor of Veterans Day, and Woods predicts all civil wedding officiants are booked solid for Nov. 11, 2011.
"Unfortunately, there will be a lot of disappointed folks that day because there is not enough officiants to perform marriages," he said.