Disney to Offer Badges - NBC Southern California

Disney to Offer Badges



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    ANAHEIM, CA - OCTOBER 05: Minnie Mouse and Mickey Mouse pose at Miley Cyrus' "Sweet 16" birthday celebration benefiting Youth Service America at Disneyland on October 5, 2008 in Anaheim, California. (Photo by Kevin Winter/Getty Images)

    Forget those pins. Disney theme parks are finally offering a collectible that's really valuable.

    Visitors to Disney World and Disneyland resorts can now use their smart phones to "check in" to the parks, earn digital badges and go on custom-designed tours.

    It's part of a new partnership between the Walt Disney Co. and Gowalla, one of a growing number of startups that lets users broadcast their location to friends and strangers using a phone application.

    As part of the Disney promotion, Gowalla has also created custom trips its users can take as they make their way through Walt Disney's empire.

    Families with kids "under 44 inches" at the Magic Kingdom in Florida, for example, are guided to "Mickey's PhilharMagic," Dumbo the Flying Elephant and Peter Pan's Flight, among other attractions.