LA in Three Minutes or Less - NBC Southern California

LA in Three Minutes or Less

It's a subject on which everyone has an opinion... Los Angeles

    processing...

    NEWSLETTERS

    LA in Three Minutes or Less
    Getty Images
    LOS ANGELES, CA - JANUARY 7: Fresh snow blankets the mountains behind the downtown skyline after a series of storms that hammered northern California delivered much needed precipitation to the Greater Los Angeles Area January 7, 2008 in Los Angeles, California. With the threat of mandatory water rationing still in effect because of prolonged drought, the rain is a small step toward relief. Forecasters had predicted flash floods and mudslides near large areas that were denuded by wildfires of historic proportions in October, and some mandatory evacuations were declared, but little damage was reported. (Photo by David McNew/Getty Images)

    The tweet Tuesday suggested something was up.

    "Sorry not too many tweets today--busy working on something exciting we will launch tomorrow. Announcement to come!"

    And now we know what LA Magazine was planning -- a short film competition about the highs and lows of LA. The LA Magazine foundation and LA Works are giving film makers three minutes to say what they love or hate about the city.

     "Get L.A.: What You Love or Hate About the City," launched Wednesday. The top eight entries will be posted March 15.

    Love It or Hate It, It's LA

    [LA] Love It or Hate It, It's LA
    Los Angeles magazine Editor in Chief Mary Melton talks about Get LA.
    (Published Wednesday, Feb. 3, 2010)

    "It's such an exciting opportunity for Angelenos to express themselves in this three-minute video," said LA Magazine editor Mary Melton. "It may be difficult for some people to only get it to three minutes, but it's certainly longer than a 140-character tweet."

    Readers will pick an "Audience Favorite" and a panel of notable Angelenos will make an "Official Selection."

    The winner, announced in early April, gets a film screening at City Hall and at a major movie theater. The winner also will meet with "a top entertainment agent and studio executive."