We love it when publicists hire people to get them publicity. In this case, celeb publicist Shara Koplowitz has retained some PR muscle to get the word out about her collection of golf apparel, Birdie & Bee. You've heard the story before. Person starts doing activity X, can't find cute clothes to do X, so creates their own line. A mix of shorts, button-downs, plus lots of skirts, argyle sweater vests, and a puff sleeve dress in either white or white-and-chocolate, the golf range retails for $88-$475, and is available through the site, as well as via a growing list of resort boutiques.
· Birdie & Bee [birdieandbee.com]