Results Only Fraction of Google Search Display
(FILES) Waiters catering a reception at the Google stand, work in front of a logo of the US search engine giant, at the Frankfurt Book Fair in this 21 October 2005 file photo. Born 10 years ago, the Google Internet search engine has grown into the electronic center of human knowledge by indexing billions of web pages as well as images, books and videos. On 15 September 1997 Larry Page and Sergey Brin, two 24 year-old Stanford University students, registered the domain name of "google.com." AFP PHOTO JOHN MACDOUGALL (Photo credit should read JOHN MACDOUGALL/AFP/Getty Images)
Tuesday, Jul 9, 2013 Updated at 11:49 AM PDT
Searching on Google has become something of a puzzle. Organic search results now seem secondary to ads and Google products, according to a recent report.
Aaron Harris, founder of Tutorspree, wrote in a blog post about his frustrations trying to get real search results. Instead, ony 13 percent of the screen of his MacBook Air had results, the rest was taken up by Google products: Adwords (29 percent), the navigation bar (14) and Google Maps (7), according to Mashable.
When he searched for "Italian restaurants" the results were only 7 percent, dwarfed by ads and Zagat ratings (now owned
by Google). The experiment was worse when Harris searched "Italian Food" on his iPhone where no results were organic on the first four pages. Instead it was simply a listing of Google local listings.
It's not surprising that so much of what appears on Google is ad-driven. In the first half of 2012, the tech titan made more ad revenue than all American publications combined, Mashable reported.
While Harris seems to indicate that we're now all slaves to Google products if we use Google Search, it could just mean that users will now have to be more media literate to find necessary information. That, or they can use other search engines, such as Blekko
, to save themselves minutes sifting through Google listings and spam.