Lupita Nyong'o Tapped as New Face for Lancome

Friday, Apr 4, 2014  |  Updated 9:57 AM PDT
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Lupita Nyong'o arrives at LoveGold Honors Academy Nominee Lupita Nyong'o on Wednesday, Feb, 26, 2014 in West Hollywood, Calif.

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The fashion and beauty industry's love affair with Lupita Nyong'o continues: The Oscar winner has been named the new face for Lancome.

The Mexican-born Kenyan will be the first black ambassador for the brand, which features Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins as spokeswomen. In a statement Friday, Nyong'o said she was proud to represent Lancome, adding "beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself."

It's the first major endorsement deal for the 31-year-old, who won the best-supporting Oscar for her role in "12 Years a Slave." Her striking beauty and fashion sense made her the It Girl for the Hollywood awards season.

Lancome ads featuring Nyong'o will start appearing this summer.

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