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Technology jobs are not all in Silicon Valley; Los Angeles may be on its way to becoming California's new tech capital. Cornerstone on Demand has been hiring 40 percent of its personnel from Southern California and is employing the use of billboards to bring in potential new hires. Lolita Lopez reports for the NBC4 News at 6 p.m. on August 2, 2012.
Local software provider Cornerstone on Demand has turned to billboards to attract new employees right in their backyard.
It began its billboard campaign in February and has hired more than 100 employees worldwide since the billboards went up.
"My favorite is, ‘Not all cool tech jobs are in silicon valley,’ because people need to remember some of the best technology jobs, some of the best jobs in any area are in Los Angeles," said Adam Miller, founder and CEO.
The brightly colored billboards are all across the west side of Los Angeles, a city with at least 549 tech startups and counting, according to the website RepresentLA.com.
"We hire about 40 percent employees in LA and so we thought if can raise our brand awareness in our community it would help us to attract really good people," Miller said.
About 61 percent of LA employees in business service jobs work in tech-related fields, according to the Los Angeles County Economic Development Corporation.
"There were three in walking distance of my apartment, so I decided to look into the company a little bit more and I was so surprised I hadn’t heard of it sooner," said Anahita Ferasat, a new Cornerstone employee.
Ferasat took her skills working at a law firm and applied them at Cornerstone On Demand. The Santa Monica-based company survived the economic downturn of 2008 and has thrived since, successfully going public last year. And jobs here are not just for those with an engineering degree.
"We also have lawyers, accountants, support people, service people many people you wouldn't think of traditionally being a part of a technology company but are incredibly important to the success of what we do," Miller said.
Cornerstone has 8.5 million subscribers including more 100 companies in 180 countries.
Another one of Miller's favorite billboards reads: “Non-profit morality, for-profit pay.” It is based on his commitment to have all employees work with the company's foundation and give back to the community.
"The foundation is focused on education, work force development, disaster relief. We are working with the top nonprofits in those areas," Miller said.
"I do a lot of philanthropic work on the side but I wanted to know that what I was doing during the work day was also contributing to that," Ferasat added.
The company will put up a new round of billboards in September that will feature employees. So next time you're driving around the west side, remember to look up.
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