Handbag Entrepreneur Wants Others to Duplicate Her Success

She offers women a way to become independent business owners

By Stephanie Stanton
|  Monday, Sep 12, 2011  |  Updated 5:56 PM PDT
View Comments (
)
|
Email
|
Print
A woman who built a multi-million-dollar business from a few handbags now wants her experience to help others who need jobs.

KNBC-TV

A woman who built a multi-million-dollar business from a few handbags now wants her experience to help others who need jobs.

Photos and Videos
More Photos and Videos

Susan Handley is a mom on a mission.

Nearly a decade ago, she was a struggling single parent who had just quit her job and was looking for a way to support her young son. She decided to pursue a passion she's had since childhood.

"I have been designing bags since I was a little girl out of my mom's closet," Handley said.

Handley created Beijo Bags, a direct sales handbag company that she started from the trunk of her car. In just nine short years, it has become a multi-million-dollar company housed in a 28,000-square-foot warehouse in Santa Clarita.

Handley said independent consultants who run handbag parties are the backbone of the company's success.
 
"When we go to a party, we put the bags out for the ladies and there is an amazing response with the bags," said Beth Spooner, a regional fashion director for Beijo.

The company now has more than 2,000 consultants and is growing.

Handley's mission is to help others find financial freedom.
 
"We have spent the last nine years providing an opportunity for women to be entrepreneurs and work for themselves and still balance their lives," Handley said.

Some consultants can earn six-figure salaries. So far, Beijo has sold more than 1.5 million handbags and accessories at parties and online.

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
What's New
Running Dry
Coverage of the California drought. Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out