You Can Play With Your Food! JELL-O is Now a Toy - NBC Southern California

You Can Play With Your Food! JELL-O is Now a Toy

The edible toys are available on Amazon and Target and can be molded, shaped and built into various forms

    processing...

    NEWSLETTERS

    You Can Play With Your Food! JELL-O is Now a Toy
    Through its first-ever line of gelatin toys, JELL-O Play has embraced the mission of making free play activities accessible for families with a range of convenient, easy-to-make activities.

    Who says you can't play with your food?

    JELL-O, the brand best known for gelatin and pudding products, unveiled JELL-O Play, a new line of JELL-O gelatin toys designed to inspire parents and kids to engage in free play and fun. 

    "We want to inspire parents and kids to set their imagination free with a line of gelatin toys celebrating free play and fun,” says Katy Marshall, Marketing and Sales Lead of Springboard, the new Kraft Heinz platform dedicated to nurturing, scaling, and accelerating growth of disruptive food brands, including JELL-O Play. “JELL-O Play is a toy you can eat. There are no rules to what you can make when you let your creativity out of your head, onto your plate, and into your mouth,”  Marshall said in a press release announcing the new product.

    The edible toys can be molded, shaped and built into various forms and were built around themes chosen to spark kids’ creativity.

    'Late Night’: Kelly Clarkson's Son Loves Going on Stage With Her

    [NATL] 'Late Night’: Kelly Clarkson's Son Loves Going on Stage With Her

    Seth Meyers and Kelly Clarkson talk about the tour she’s going on in January and how her 11-year-old son enjoys going onstage with her at concerts.

    (Published Friday, Sept. 21, 2018)