Sip and Give Back: It's Negroni Week - NBC Southern California

Sip and Give Back: It's Negroni Week

Enjoy the classy cocktail at certain spots around town and help a local org.



    Sip and Give Back: It's Negroni Week
    Enjoy a good Negroni? Find one at participating restaurants during Negroni Week -- that's June 2 through 8 -- and see the proceeds help out a local organization.

    It seems like just about every cocktail maven has her or his special sip, be it a martini or Manhattan or sidecar.

    Hearing that someone always orders a Negroni, though, when visiting a bar, is something rare and wonderful, indeed. It's an aperitif that's about a century old, flush with red vermouth -- not the most common of beverage additions, nowadays -- and tangy with gin. And would we forget Campari's all-important cameo in this hallowed concoction? 

    No, we most certainly would not.

    If you're drinking Negronis on the regular, one imagines you also regularly rock velvet blazers, listen to electro-classical, and are the coolest person in the room (regardless of what room you happen to occupy at the time).

    And you likely know all about Negroni Week. It's on in 2014 from Monday, June 2 through Sunday, June 8, at participating establishments both in Southern California and further afield. Yep, Negroni Week is very much about enjoying the stylish sip, but it is also about giving back to great organizations.

    Meaning this: Order a Negroni from a select bar or restaurant and watch part of the proceeds go to a nearby charity.

    Examples, you ask? Okay. The Eveleigh is supporting those lit-loving kind-hearters at 826LA during Negroni Week, so that's way, way nice. And Heal the Bay is Cinco's chosen charity. Roxanne's of Long Beach is giving back to Food Finders.

    To learn more about Negroni Week, and the many organizations it supports, click. Are there Negroni recipes and more to enjoy on the main site? You bet. After all, it's a cocktail rife with deep background and personality, so some storytelling and Negroni-style celebration is always the order of the day.

    Imbibe and Campari are the presenters of the annual fundraiser.

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