Major Hollywood Studio Accused of Deceiving Millions of Fans - NBC Southern California
LOOKING OUT 4 YOU

SEND TIPS

Major Hollywood Studio Accused of Deceiving Millions of Fans

    processing...

    NEWSLETTERS

    5 Must-See Holiday Light Displays in LA
    KNBC
    The Federal Trade Commission says Warner Brothers Home Entertainment misled consumers by failing to clearly disclose it paid popular online "influencers" thousands of dollars to post positive reviews of one of its video games.

    A major Hollywood studio is accused of deceiving millions of fans and the government is cracking down because of it.

    The Federal Trade Commission says Warner Brothers Home Entertainment misled consumers by failing to clearly disclose it paid popular online "influencers" thousands of dollars to post positive reviews of one of its video games.

    Earlier this year, the NBC4 I-Team uncovered many social media personalities aren't properly disclosing the fact that they're being paid to endorse products.

    Under a proposed FTC order announced Monday, Warner Brothers is barred from failing to make such disclosures in the future.

    Warner Bros Accused of Misleading Fans

    [LA] Warner Bros Accused of Misleading Fans
    Warner Brothers Home Entertainment misled consumers by not disclosing that it paid online "influencers" to promote one of its video games, the Federal Trade Commission said. Jenna Susko reports for the NBC4 News at 5 p.m. on Tuesday, July 12, 2016.
    (Published Tuesday, July 12, 2016)

    Failure to comply could result in thousands of dollars in fines. Warner Brothers has settled the charges.

    A company spokeswoman told the I-Team Monday that "Warner Bros. Home Entertainment always strives to be transparent with our customers and fans when working with social influencers, and we are committed to complying with the related ftc guidelines."

    Get the latest from NBC4 anywhere, anytime

    • Download the App

      Available for IOS and Android