Fall Into Aiko's First Fashion Film

The Fall 2011 collection from Los Angeles-based label Aiko, a women’s line based around the reinvention of the classic sweatshirt, is hitting stores this week. To fete the release, the brand has just released its first short film featuring the new Fall/Winter 2011 collection, directed by Charlotte Kidd and stars starlet and socialite, Lydia Hearst, which essentially centers on self-sufficiency in the wake of loss.

As for the collection, it boasts jersey shifts, leather minis, shearing coats, cotton maxis, tops and more, and ranges in price from $75 for the jersey pieces to $800 for leather and fur items. You can shop the collection beginning this week in Los Angeles at Barneys New York, Neiman Marcus, Saks Fifth Avenue, Ron Herman, and Intermix.

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