Mini-Malling Update: Venice Blvd. Drops Blue, Goes Lilac

Mini-Malling is our infrequent pondering of the psychology of retail architecture, signage and assembly of tenants specifically related to the mini-malls of Southern California. See a mini-mall worthy of a second look? Email us.

Surely an attempt to attract shoppers in these lean economic times, the blue upside down U things have been dropped from this retail cluster on Venice Blvd--dubbed Durango Market Mall--and now Mid-City area residents will shop under lilac hues for their foodstuffs. This mall was profiled last September, but this paint job looks new, so we're going to venture the transformation happened fairly recently. Goodbye, blue Us!
· Deconstructing Mini Mall Architecture: Why the Blue Things [Curbed LA]
· Mini-Malling: Fleetwood Square [Curbed LA]For more stories from Curbed LA, go to

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